Sara Murray (MA Oxon) is a serial technology entrepreneur, having founded Ninah Consulting, where she worked with 16 of the top 20 pharmaceutical companies and Inspop, which owns the brand Confused.com. Sara then founded and now runs Buddi, which provides personal mobile monitoring solutions in health and criminal justice. She was a non-executive director of Schering Healthcare and is a former governing board member of Innovate UK.

Sara is a previous Entrepreneur of the Year winner and was awarded an OBE for services to Entrepreneurship and Innovation in the Queen’s Jubilee Birthday Honours 2012. She is also a qualified helicopter pilot.