Craig has strategically driven many global digital programmes for Rentokil Initial, BAA, STA Travel, Open Text, Nokia and Microso over the past een years. He strives on pushing the boundaries of digital marketing and technology, developing leading edge digital marketing programmes and strategically managing digital transformation initiatives.

Craig is currently Global VP of Digital for TATA Communications a world leader in telecommunications and part of the Indian based Tata Conglomerate. He is currently leading a major digital transformation program within TCL.