Chaired by Professor Yi-ke Guo and Associate Professor Mark Kennedy,
An evening in conversation with the CEO of Jaywing, Martin Boddy. The event featured a demonstration in the Data Science Institute
Martin is Chief Executive of Jaywing plc a data science led agency with clients including BskyB, Castrol, Firstdirect, Nationwide and Pepsico. With a wealth of client-side and consultancy experience Martin is an expert in strategic marketing planning and a successful entrepreneur.
Throughout his career he has received a host of marketing awards including the most coveted IPA 5 star award. He is best known for his ground-breaking CRM work for brands such as Aviva and Thomas Cook. As CEO of Jaywing, Martin likes to be hands on, working on client projects where he feels his personal experience can add value